The OtoFun mark on a photograph of a car's steering wheel

OtoFun

An entry for a competition to remake the logo of OtoFun, a Vietnamese car forum.

Role
Logo
Type
Competition entry
When
2021
01

The brief

OtoFun is a Vietnamese car forum. It ran an open competition to remake its logo, and I entered. Nobody commissioned this work.

02

The idea

The O and the F of OtoFun lock into one mark. From a distance it reads as a steering wheel; up close it is a grinning face.

The idea board: the letters O and F, a steering wheel and a smiling face
The OtoFun mark on white
The mark above the words OTO FUN
03

Where it went

The competition never announced a result, and OtoFun still uses its old logo.