Work
Three case studies, the research underneath them, and four pitch concepts.
Design projects
Products, client sites and pitch work, with my role and what changed in each.
04 projects
Regula
An AI-enhanced learning platform that Nikodem Płocki and I designed and built, and that I then studied with 54 students.
- Research lead
- Interaction design
- Build
What changed
With AI planning support, students created three times as many tasks, but they didn’t finish a larger share of them. Interviews described deeper reflection. The validated questionnaires registered none of it.
SMART Living Solution
A smart home I helped build in 2020, then redesigned on my own once I knew what had gone wrong.
- Flows and prototype
- Redesign
What changed
Everything the Raspberry Pi did out of sight now has a place on the screen, from the 7am scene to whether a light is on. It’s a concept, and it was never built back onto the hardware.
Mona Soft and Host
Two marketing pages became two product sites, built on one set of components.
- Homepage design
- Design system
- Team of four
What changed
Two structured product sites, rewritten for search, sharing buttons, colour, spacing and a grid. Soft also got a page template for the designers who came after me.
Pitch concepts
Four website concepts I designed for pitches at Mona Media. All four were handed off to developers.
- Designer
- Four sites
- Mona Media
Research projects
A paper in preparation, my master’s thesis, a course report and a study proposal.
04 projectsScaffolding without Execution
How scoped AI features shape planning and reflection in a gamified learning platform. With Nikodem Płocki, extending the Regula study to 54 students.
- 54 students, two waves
- System logs
- MAI and MSLQ
- 20 interviews
What we found
With AI planning support, students created 3.3 times as many tasks but didn’t finish a larger share of them, and most activity still came in week two.
AI-Enhanced Gamified Nudge?
Master’s thesis with Nikodem Płocki, supervised by Sanaul Haque. Jönköping University.
- Design Science Research
- 27 students
- Graded 4 of 5
What we found
AI support raised the number of tasks students created, but completion rates didn’t differ between the groups: planning went up and doing stayed where it was.
When “Real-Time” Is Not Real
Qualitative study of the JLT transport app: reliability, trust and continued use in time-critical mobility. Jönköping University.
- Interviews with 5 users
- Thematic analysis
- Technology Acceptance Model
What I found
Trust dropped for the live countdown and held for the rest of the app. All five participants kept using it and worked around the countdown.
Distraction by Design
A within-subjects experiment on haptic and visual smartwatch notifications during a Stroop task. With Nikodem Płocki. Jönköping University.
- Stroop task
- 54 participants planned
- NASA-TLX
Status
Proposed, not run. No data have been collected, so there are no results yet.
Creative era
Brand identities and packaging from the years before I moved to UX, from 2019 to 2021.
04 projects
Mộc candles
Logo, packaging and product photos for Mộc, a friend's brand of natural scented candles with one scent for each season.
- Logo
- Packaging
- Product photos
The idea
Mộc is Vietnamese for wood, and the client wanted backgrounds that matched the name, so we shot in a café and I set up each candle for its season. The candles went on sale as a small business.
Memo Studio
A logo and stationery for a wedding and graduation photography studio.
- Logo
- Stationery
The idea
The logo rearranges the letters of memo into a frame of film. It was the first brand I did on my own. The studio has since changed its name.
Hiden Clothing
A clothing brand a friend and I ran from the end of 2019, selling T-shirts, trousers and accessories.
- Logo
- Rebrand
- Social media
The rebrand
In 2021 I redesigned the brand around a hand grasping an open eye, to move from everyday streetwear to something more mysterious. The money ran out during the pandemic, and the relaunch never happened.
OtoFun
An entry for a competition to remake the logo of OtoFun, a Vietnamese car forum.
- Logo
- Competition entry
The idea
The O and the F of OtoFun lock into one mark that reads as a steering wheel from a distance and as a grinning face up close. The competition never announced a result, and OtoFun still uses its old logo.
World through my lens
Photographs I take for myself, mostly landscapes and street, with the occasional portrait. Fujifilm X-E3, Canon 6D Mark II.
14 photographs
