Pitch concepts

These are pitch concepts, so none of them comes with user research or launch numbers. Each brand got its own look: an airline in sky blue, a ramen restaurant in orange, a craft beer brand in black and gold, and the Mona group under a purple night sky.

An airline booking site. The flight search is on the first screen, planes fly through the clouds from one section to the next, and the contact form at the end is a boarding pass.

A ramen restaurant. The Nirvana wordmark hangs from a pair of chopsticks like noodles, and the menu is a carousel, one bowl at a time, with its ingredients beside it.

The group site for The Mona Global and its three companies, Mona Software, Mona Media and Mona Host. After the title and a video come the numbers and the clients, then the team, then the three companies and a contact form.

A craft beer brand built around one can of pale ale. In the product block the can sits in the middle, with the ingredients on one side and storage temperature, colour, calories and bitterness on the other. The hops are photographed close up, in someone’s hands.